Two Great Days, Four Main Events, One Unforgettable Weekend SEDONA, Ariz. – (July 27, 2011) – Located in one of the most beautiful destinations in the country, Hilton Sedona Resort and Spa is set to host the third annual Sedona Pride on the Rocks Festival, September 16 through 17. The resort has teamed up with Sedona Gay Pride to bring what is sure to be the most talked about Pride celebration of the year. Guests of the resort can be in the heart of all the action for special Pride rates starting at $139 on Friday and $179 on Saturday night. The festivities begin on Friday, September 16 with the Pre-Pride Party, hosted by Juniper Bar and Grille at the nearby Sedona Golf Resort and will feature a live DJ, complimentary snacks, fantastic views and cash bar. On Saturday, September 17, Pride on the Rocks Festival officially kicks off at noon at the Hilton Sedona Resort & Spa. Activities will include a main stage with local and regional entertainers, a live drag show emceed by the fabulous Afeelya Bunz, numerous vendors and exhibitors, community outreach services, fantastic food and drinks and other events – all going until 6:00 p.m. One of the main events of the weekend, the Private Pride Pool Party at Hilton Sedona’s luxurious 25-meter spa pool is sure to draw a beautiful crowd. Admission is complimentary for guests with a festival pass. Attendees will be able to treat themselves to a Manicure and Martini moment, take part in the exciting pool games or simply cool off in the giant pool reserved for the Pride Festival community from 4 p.m. to 7 p.m. As the sun fades behind the world-famous Sedona Red Rocks, Pride guests are invited to join a special Pride Night “Gay-la” at Hilton Sedona’s beautiful ballroom and outdoor event space. This unforgettable party will feature a live DJ, drag show, dance floor and cash bar. The “Gay-la” starts at 8 p.m. and lasts until 2 a.m. Admission for each Pride on the Rocks event is $10 per person. Perfect Pride Packages are also available for those who plan to attend all three events. Sedona has always been known as a warm and friendly destination, and Hilton Sedona Resort & Spa is no exception. As a TAG Approved® hotel, Hilton Sedona Resort & Spa meets six LGBT-friendly qualifications including treating heterosexual and domestic partners equally in personnel policies and employing staff who reflect the diversity of their community. To book a stay at Hilton Sedona Resort & Spa for Pride on the Rocks, call 1.877.2REDROCK (1.877.273.3762) or visit http://www.hilton.com/en/hi/groups/personalized/S/SDXSEHH-SPF-20110915/index.jhtml additional information about the festival and to purchase tickets, visit www.sedonapride.org. Visit the resort website at www.hiltonsedonaresort.com.